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The web site had the following in the web page, "Rare is the dental professional who makes your visit pleasant." We noticed that the web page stated " Rare is the dentist like Dr." It also said " Hellip;believes patients should be able to make educated decisions about their own health care. Hellip;after a 20-year professional career has little tolerance for insurance bureaucracy and red tape, and is determined to minimize it in all his business dealings. Hellip;establishes a trusting healthcare partnership with patients,." The header had 858-376-1440 as the highest ranking optimized keyword. This keyword is followed by 92128, after-hours emergency care, and attention to detail which isn't as urgent as 858-376-1440. The other words blochdental.com uses is bad breath. bernardo plaza court is included and could not be seen by search engines.